Here's what 2025 taught me: Without a present culture that has foresight for longevity, the numbers can't follow. If you've trained employees to survive month to month, then the culture is stuck in ad-hoc reactiveness instead of the adaptive long game.

Truth sits in the shade of subtlety and watches the events unfold (possibly with a bag of popcorn). The daily actions of a company speak louder about the brand than any marketing message ever will.