As seen on Nasdaq TradeTalks
Behaviour tells the story.
Strategy. Culture. Brand.
When these three layers misalign, enterprises lose revenue, talent, and market position. The Subconscious Narrative™ diagnoses where strategy, culture, and brand fracture, then reunifies them through behavioural frameworks that transform culture into a competitive brand advantage.
Enterprise transformation for APAC and global C-suite leaders
Strategy + Culture = Brand
Your strategy is solid. Why isn't execution delivering?
When business strategy, corporate culture, and brand positioning operate as disconnected systems, enterprise leaders experience measurable performance gaps:
Strategic execution failure: Leadership priorities don't cascade to operational teams, causing implementation delays and resource misallocation
Cross-team dysfunction: Departmental silos prevent collaboration between sales, delivery, customer success, and communication teams, creating handoff inefficiencies
Brand-culture disconnect: Customer-facing messaging contradicts internal organisational behaviour, eroding trust and market differentiation
Business impact: Revenue leakage through lost opportunities, operational inefficiency from decision friction, and competitive vulnerability from fragmented execution.
ONE TEAM
ONE STORY
Culture transformation through behavioural alignment
The Subconscious Narrative™ methodology diagnoses enterprise misalignment across three critical layers: business strategy, organisational culture, and brand positioning. We reveal where C-suite intent and team execution diverge, then provide frameworks that unify leadership priorities, operational behaviour, and customer experience.
The approach:
Diagnostic phase: Executive advisory and behavioural audit diagnostics expose misalignment patterns between stated strategy and actual execution
Intervention phase: Customised workshops and change management frameworks realign organisational structure, KPIs, and decision protocols
Implementation phase: Sustained support ensures behavioural changes embed into operational culture + follow-up support and impact reporting
Results: Measurable improvements in operational efficiency, decision velocity, customer satisfaction, and competitive market positioning.
Singapore-based, globally focused: Serving C-suite leaders across APAC, Europe, and international markets with expertise in cross-cultural organisational transformation.
“Telling the story the right way starts inside an organisation.”
How we help C-suite leaders:
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Integrated Transformation
– Executive Strategy– Subconscious Narrative™ Audit
– Diagnostics
– Change Implementation
– Follow-up Support
– Internal Impact Video
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Modular Services
– Advisory + Leader Development– Communication Workshops
– Keynote Speeches
– Organisational Diagnostics
– Media Communication Collaterals
– Bespoke Implementation Sclae
ST Sammel
Founder+ CEO
Sarah-Tabea (“ST”) Sammel is an award-winning filmmaker and enterprise advisor. Her dual background decodes organisational behaviour patterns with precision, exposing the root causes of misalignment between strategy, culture, and brand perception.
Originally from Germany and based in Singapore, she is Founder+CEO of Biome Entertainment and created The Subconscious Narrative™ methodology. She works with C-suite leaders across APAC and global markets to transform culture into a competitive brand advantage.
A member, former board member, of the Rotary Club of Singapore, she believes high-performing organisations create both economic value and social impact through unified execution.
“Storytelling is a social responsibility.”
Align your business.
Hours
Monday–Friday
9am–6pm
E-mail
projects@biomeentertainment.com
Location
63 Robinson Road, #08-01, Afro-Asia
Singapore, 068894