One Team – One Story
We help leaders unlock culture as a brand engine.
Aligning strategy, people, and messaging through our story-driven method, the Subconscious Narrative™ as seen on Nasdaq Trade Talks.
Every business runs on stories, but most don’t know which one.
Messages fall flat, culture feels tired, and performance slows.
The Gap
The daily operations and the business mission tell two different stories. Even with the best intentions, misalignment fragments internal strategy. A rift opens between people, product, and performance.
What’s Really Happening
Behaviour tells the story. When teams experience culture fatigue, people don’t take ownership to drive change. A lack of innovation costs everyone, and no one knows which story they’re part of. A group of professionals is not a team.
The Downward Spiral
Brands that chase their own message have already lost direction. Marketing ends up fighting symptoms while the root cause goes unaddressed: an eroded internal narrative.
For C-suite and leaders, the challenge isn’t seeing the vision — it’s aligning across regions, teams and diverse markets without losing the story that holds it all together.
Story as Strategy
The Subconscious Narrative™
Storytelling craft as business transformation.
Our founder (filmmaker & consultant) on the power of the story-driven approach
The Subconscious Narrative™ is a strategic and unique framework that applies the craft and psychology of storytelling to people-first organisational transformation.
Created by an award-winning filmmaker and consultant, the method draws on the neuroscience of how the human mind processes conflict and resolution — the same structure that drives every compelling story: evocative, empathetic, effective.
The Subconscious Narrative™ comprises executive consultations, interventions, and brand communications for C-suite leaders and their regional teams who want to claim back their authentic narrative for brand longevity and intentional change.
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Executive Consulting
Leadership Strategy & Cross-departmental Alignment, Narrative Diagnosis, Global/Local Resonance Plan
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Culture Interventions
Culture Pulse Analysis, Field Research, Internal Communication Strategy, Bespoke Workshops, Leadership Toolkits
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Brand Amplification
Strategy Follow-ups, Impact Capture, Brand Narrative Systems, Messaging Architecture, Media & Content
Meet the Founder
Sarah-Tabea (“ST”) SAMMEL is a Sony-sponsored filmmaker and Nasdaq Trade Talks–featured business consultant with over a decade of experience delivering high-impact storytelling solutions across media, business, and higher education. Originally from Germany, she now calls Singapore home, bringing cinematic craft and strategic clarity to clients across ASEAN, APAC, the EU, and beyond, for socially and economically sustainable business practices.
Passionate about social impact, ST is a member & former board member of the Rotary Club of Singapore.
“Storytelling is a social responsibility.”
Let’s elevate your brand.
Hours
Monday–Friday
9am–6pm
Location
63 Robinson Road, #08-01, Afro-Asia
Singapore, 068894
E-mail
projects@biomeentertainment.com