Story as Strategy. Brand Culture as Belonging.

Sarah-Tabea Sammel, the founder and company director of Biome Entertainment, has created our unique consultancy methodology “Subconscious Narratives” – a framework that applies storytelling techniques to business problems.

We embrace a craft-driven approach that reveals storytelling's foundational role in problem-solving. Our method delivers purpose-driven narrative strategy at the intersection of C-suite, HR, and communications, empowering brands and organisations to increase performance and product leadership across markets and cultures.
One team – one story.

In a business, we all have to tell the same story to succeed together.
— ST Sammel

Founder interview, NASDAQ Trade Talks, 2024 Singapore Fintech Festival

Founder conversation, 2025 AI Revolution, Storytelling in the Age of AI