Story as Strategy. Brand Culture as Belonging.

Sarah-Tabea Sammel, the founder and company director of Biome Entertainment, has created our unique consultancy methodology “Subconscious Narratives” – a framework that applies storytelling techniques to business problems.

We embrace a craft-driven approach that reveals storytelling's foundational role in problem-solving. Our method delivers purpose-driven narrative strategy at the intersection of C-suite, HR, and communications, empowering brands and organisations to increase performance and product leadership across markets and cultures.
One team – one story.

  • We understand ourselves as value-adders and expand our clients’ existing capacity and organisational resilience with a bespoke approach to engineering culturally diverse, market-attuned high-performance teams.

  • We function as a reliable and empathetic partner for our clients, putting people and growth journeys first and embracing longevity impact through structured interventions that make culture transformation processes integral, invisible, and effective.

  • We offer the highest level of media production and communication strategy campaign quality with an international network of partners, supporting internal and external media collaterals for effective messaging and emotional resonance across markets.

In a business, we all have to tell the same story to succeed together.
— ST Sammel

Founder interview, NASDAQ Trade Talks, 2024 Singapore Fintech Festival

Founder conversation, 2025 AI Revolution, Storytelling in the Age of AI