Client: Goethe-Institut Singapore

Unified Brand Identity

We created a brand-intentional culture intervention to align behaviours with authentic messaging using our proprietary methodology, the Subconscious Narrative™:

• strategic project frame: goals, challenges, and opportunities

• narrative brand and communication analysis + diagnosis (internal and external)

• bespoke workshop to transform organisational culture towards a unified identity that positions the brand holistically from the inside out

• leadership follow-up consultation for market-specific adjustments

  • Outcomes:

    • unified brand statement

    • worksheets for holistic messaging across internal and external channel beyond the workshop

    • SOP innovation

    • social media recommendations

    • regional versus local recommendations