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As seen on Nasdaq Trade Talks

One Team
– One Story.

We help leaders align culture and brand communications through our story-driven method, the Subconscious Narrative™.
Consulting · Culture Transformation · Brand Amplification

Developed by an award-winning filmmaker who understands business as the key to our global future.

Book a 15-min Briefing

Every business runs on stories. Most don’t know which one.

When routine behaviours tell a different story from the business mission, a rift opens:

  • Innovation strategies don’t stick.

  • Teams erode into groups of isolated employees.

  • Brand messaging becomes fragmented and misses the mark.

ONE TEAM
ONE STORY

The Subconscious Narrative™: Turn culture into a brand engine that scales across diverse markets.

The Subconscious Narrative™ is a strategic framework that applies the craft and psychology of storytelling to align organisational behaviour with business goals — uniting people, performance, and brand communication into one coherent, people-first narrative from the inside out.

Telling the story the right way starts inside an organisation.
— ST Sammel, founder

How we help C-suite leaders:

  • Executive Consulting

    Align leadership strategy and brand communication through narrative-led consulting that turns complexity into clarity and maps innovation into action.

  • Culture Transformation

    Decode how your organisation truly behaves—then reshape culture through field insights, bespoke workshops, and leadership toolkits that make change stick.

  • Brand Amplification

    Capture impact and translate alignment into authentic storytelling that resonates across markets—through media, measurement, and ongoing leadership support.

  • "Working with Biome Entertainment took our approach to a new level: founder ST Sammel brought us the clarity, efficiency, and insights we needed."

    Tim Smith | Korn Ferry

    Principal - Global Industrial Markets
    & Regional Sustainability Lead

  • "Collaborating with Sarah-Tabea’s Biome Entertainment has been a delightful experience. As an innovative and gifted narrator, Sarah-Tabea has created an exceptional platform."

    Tanguy Lim | Pro Bono SG

    CEO, PBSG
    Law Society of Singapore

  • “Biome Entertainment conducted a small group workshop for my leadership team on Storytelling for Effective Communication. What impressed us most was the trainer, ST's keen insight into individual strengths—she quickly identified what each leader brought to the table and helped us leverage those qualities in our storytelling. Her interactive approach through role-play exercises made the learning stick. A highly engaging and practical session.”

    Catherine Soh | ITE College East

    Director / School of Engineering

Meet the Founder

a portrait photo of the founder of Biome Entertainment, ST Sammel

Sarah-Tabea (“ST”) SAMMEL is a Sony-sponsored filmmaker and Nasdaq Trade Talks–featured business consultant with over a decade of experience delivering high-impact storytelling solutions across media, business, and higher education.

Originally from Germany, she now calls Singapore home, bringing cinematic craft and strategic clarity to clients across ASEAN, APAC, the EU, and beyond, for socially and economically sustainable business practices.

Passionate about social impact, ST is a member & former board member of the Rotary Club of Singapore.

“Storytelling is a social responsibility.”

Let’s elevate your business.

Book a Discovery Call with ST

Hours
Monday–Friday
9am–6pm

E-mail
projects@biomeentertainment.com


Location
63 Robinson Road, #08-01, Afro-Asia
Singapore, 068894